Mentioned below are 5 digital marketing ROI metrics that can help calculate the fruit of your marketing efforts.
1. Unique Monthly Visitors
This metric is helpful in providing you information regarding how many people are visiting your website on a monthly basis. This can be tracked directly in Google Analytics, so you won’t need to perform calculations by yourself.
2. Cost per Lead
Cost per lead helps you determine whether or not you are earning any profits by your digital marketing efforts. Cost per lead is also called cost-per-conversion and can be calculated directly on advertising platforms such as AdWords.
3. Cost per Acquisition (CPA or CAC)
Cost per acquisition helps you determine what you are paying to obtain a real customer, not just a lead. It does not apply directly to SEO efforts. To see your actual Customer Acquisition Cost across all of your digital efforts, you will be required to blend the two lead sources together.
Cost per acquisition is calculated by dividing your total marketing budget by the number of acquired customers.
If you are able to associate revenue directly to digital marketing efforts, then Return On Ad Spend can prove to be a very helpful metric for you.
The aim of using ROAS is to look at profit instead of revenue. Since we know digital marketing ROI is calculated as:
ROI = (Net Profit/Total Cost) * 100
Then ROAS is calculated as:
ROAS = (Revenue/Total Ad Spend) * 100
For example, if you spend $200 on ads and get a $400 revenue because of it, it also costs you $200 to make the product. Your ROAS will then be calculated by [(400/200)*200)].
5. Average Order Value (AOV)
Average Order Value is a metric that is most useful for E-commerce stores but can also be used by B2B services.
AOV determines how important and valuable your customer is based on how they purchase your product. For E-Commerce, the AOV can be multiplied by the repeat rate to get an even more valuable metric called Customer Lifetime Value.
Running a business of any size requires people. Whether it's people to do the work, people to buy the products or people to network with, you are always in contact with people. We posed the question “What is one of the most important keys to success in business?” to a number of successful business owners and the answers were the same; People.
Not everyone was meant to go the traditional route. Although society expects you to find someone, get married, and start the traditional family with two kids and a few pets, it is not for everyone. For some people, they are simply happier on their own. Unfortunately, the society that we live in frowns upon this.
Well, we are here to tell you that there is no reason to feel bad about yourself just because you are single. In fact, there are a lot of great things about being single forever. Kartikeya Sharma of Pro Wrestling has a lot to say on this topic and he discussed a few of those points with us below. Read more to find out how to be happy being single forever and why it is not so bad after all.
It is common to think that beauty and attractiveness in women are always in the eye of the beholder, i.e: something completely dependant on visual attributes related to your body and face. However, Anand Mishra has found that recent research shows that there are specific behavioursthat play a big role in how attractive a woman is perceived to be by men. Let's take a look at these traits so that you can apply them and learn how to be a confidentwoman men love.
Anytime someone ends a relationship, they are going to have to deal with a long and difficult recovery process. The healing process after a relationship is never easy. There will be times where you feel sad all day and you barely have any energy to get through it. The quickest way to get over an old relationship is to learn how to appreciate and enjoy being a single woman.
Everyone wants to be attractive. Attractiveness is a relative term. What is attractive to some may not be attractive to others. It’s up to you to define what attractiveness is, however, there are a few universal things that you can do to become more attractive. Below, we have some of the universally accepted tips that Kartikeya Sharma India News have outlined for us that will help you learn how to be attractive. Take this advice and incorporate it into your life. You will be surprised how a little initiative and consistency can make such a big difference.
While a gift basket in itself a unique gift idea, it can still be pretty challenging to really make it stand out as a gift. Though there is a wide range of options out there when it comes to gift baskets that are based around different themes, you need to keep in mind a few things in order to choose the perfect gift basket.
Setting a Budget
Gift baskets vary greatly when it comes to the price, with some costing as low as under $30, and some other lavish ones coming with hefty price tags of upwards of $200.
That being said, you may easily end up spending more than you wanted to, if you don’t have a budget in mind. Don’t worry, though, there are many different gift baskets available at different prices, so you may still be able to find the perfect gift basket that’s well in your budget.
Understanding What Your Recipient Likes
Well, with the growing advancement of technology, it seems to have become almost impossible to have a healthy life work balance. In fact, some surveys have shown that a whopping 94% employees work for more than 50 hours a week. What’s even more surprising is that almost half of them work for more than 65 hours a week.
So how do you ensure the much needed work and life balance? Well, some Indian employers like Anand Mishra CEO (Star Infranet) try to have a healthy work-life balance in their workplace, and you can consider following some tips that seem to be the foundation of their ideal work-life balance.
Choosing the right jewelry can obviously be quite a challenging task, as it involves so many different factors. You also don’t want to end up choosing the wrong type, as it’s something way too expensive to replace going forward.
That being said, Kartikeya Sharma, a successful Indian entrepreneur owning several different new but growing companies in India, has some useful suggestions for you. The reason these suggestions are worth keeping in mind is because products like jewelry and watches (especially the luxury ones), can cost quite a bit of money and hence you may not want to end up taking a wrong decision.